Track 1
Talk
Welcome to SDinGov Virtual 2025
15 minutes
04 March 2027
Virtual, online
Programme 2025
All times shown on this programme are in London (GMT). The current date and time is:
Wednesday 12 March
09:30
Conference Open
09:45
10:00
Track 1
Case Study
User research on generative-AI: insights and approaches from the GOV.UK Chat experiment
60 minutes
Sharon McDonald
Government Digital Service
Rob Sewell
Government Digital Service
Rick Bigwood
Government Digital Service
Track 2
Talk
Transforming debt collection: a journey towards holistic support and sustainable change
60 minutes
Elsa Bardout
Camden Council
Bonnie Cheng
Camden Council
Habiba Hussain
Camden Council
Track 3
Fishbowl
Decolonising service design in government
60 minutes
Clara Greo
Independent
Sonia Turcotte
Otherwise Studio
Eloise Smith-Foster
Freelance, Falay Transition Design Collective
Track 4
Workshop
Making time: a case study and workshop exploring how relationships and imagination can support design leadership now and in the future
60 minutes
India Roche
The Children's Society
Jessica Veno
The Children's Society
11:00
Break
11:30
Track 1
Talk
Digital by default or human by nature? Exploring the value human service delivery for complex policy challenges
45 minutes
Becky Miller
Defra, Farming and Countryside Programme
Track 2
Case Study
Living well: a design led approach to whole system change
45 minutes
Ella Walding
Innovation Unit
Aviv Katz
Innovation Unit
Track 3
Discussion
Empathetic engagement: discussion on trauma-informed service design, co-design, diversity & inclusion
90 minutes
Dr Priscilla Chueng-Nainby
Dr P Research & Innovation ltd. & The University of Edinburgh
Joan Herlinger
Joan Herlinger Design
Bukola Jolugbo
Joshua's Army
Track 4
Case Study
Where limitation meets flexibility: using UCD in policy spaces
90 minutes
Aryanna Martin
EY Seren
Laura Dias
Department for Science, Innovation and Technology (DSIT)
Aniqa Uddin
Department for Science, Innovation, and Technology (DSIT)
Switchover
Switchover
12:30
Track 1
Case Study
Designing municipal strategy on the edge of the world
45 minutes
Julius Oförsagd
Arctic Factory
13:15
Break
13:45
Track 1
Talk
‘Nudging a juggernaut’: using design thinking and behavioural science to focus a large-scale transformation programme on what matters to customers and colleagues
60 minutes
Jonti Dalal-Small
Sopra Steria Next
Track 2
Talk
From systems thinking to systems doing: a practical approach for service designers
60 minutes
Sylvie Abookire
Independent
Track 3
Case Study
When everything is called co-design: setting co-design standards
60 minutes
Henrietta Curzon
Channel 3 Consulting
Track 4
Talk
Poking the future to design better policy
60 minutes
Fionn Tynan O'Mahony
Andthen
Gillian Munro
Scottish Government
14:45
Break
15:15
Track 1
Talk
Radical optimism: reigniting hope in and for public services
45 minutes
Audree Fletcher
Public Digital
Track 2
Case Study
Designing for a just transition: integrating deliberative methods in policy and service design for net zero
60 minutes
Hannah Zafiropoulos
TPXimpact
Kelly McBride
Independent
Track 3
Workshop
Sharing power: strategies from lived experts on engaging lived experts
90 minutes
Samuel Martin
SDM Consulting (Co-Design Institute)
Pamela Javier
SDM Consulting (Co-Design Institute)
Track 4
Workshop
The (many) ethics of AI: a workshop for designers who want to look at AI through different analytical lenses
90 minutes
Dejana Draganic
HMRC Policy Lab
Jennifer Cheung
Pandora
16:15 Break
16:45
Break
17:00
Track 1
Case Study
Shame, stigma, and the spandex people: reimagining and codesigning dignified access to sports, recreation, and leisure with people with lived and living experience of poverty
45 minutes
Dr. Jules Maitland
All In
Dr. Jackie Oncescu
University of New Brunswick
Track 2
Talk
Trust in Government goes both ways
45 minutes
Martha Edwards
Government of British Columbia
Track 3
Talk
The care of prioritising pain points
45 minutes
Sharon Bautista
Code for America
Gabrielle Solis
Code for America
Track 4
Talk
Empathy to excel: my adventures from Chief Crying Officer to enthusiastic Data Strategist
45 minutes
Beth Fox
Canadian Digital Service (formerly Nova Scotia Digital Service)
17:45
Break
18:00
Track 1
Talk
Government 360
60 minutes
Whitney Quesenbery
Director, Center for Civic Design
Switchover
19:05
Track 1
Discussion
SDinGov Virtual 2025: Wrap up
15 minutes