Session type:

Case Study

Presented by:

Shannon Brown

NHS Blood and Transplant

Katie Goates

NHS Blood and Transplant

Mutahar Ali

NHS Blood and Transplant

Session time:

07 Mar 12:30 13:15

Session duration:

45 minutes

About the session

At NHS Blood and Transplant, designers and researchers collaborated to bring human-centricity to their data strategy. To build credibility and value, they championed co-creation, discovery work, allyship and intentionally designing “data as a service”.

You’ll hear about challenges they've faced fitting design and research into a data context and tips to overcome these challenges. They'll share interesting case studies from supporting data analysts to think more strategically and to embedding enterprise-wide systems.

Participant takeaways:

  • An exploration of what “data as a service” means
  • How to build trust with the data community
  • Examples of user-centred and service design recommendations to influence data practices
  • Tips on bridging the gap between design/research colleagues and data colleagues
  • Example content that landed well with data colleagues

About the speaker(s)