Data as a Service: bridging the gap between data analysts and service design

At NHS Blood and Transplant, designers and researchers collaborated to bring human-centricity to their data strategy. To build credibility and value, they championed co-creation, discovery work, allyship and intentionally designing “data as a service”.

You’ll hear about challenges they've faced fitting design and research into a data context and tips to overcome these challenges. They'll share interesting case studies from supporting data analysts to think more strategically and to embedding enterprise-wide systems.

Participant takeaways:

• An exploration of what “data as a service” means
• How to build trust with the data community
• Examples of user-centred and service design recommendations to influence data practices
• Tips on bridging the gap between design/research colleagues and data colleagues
• Example content that landed well with data colleagues