Outcome-driven lean experimentation in Discovery and Alpha
Session type:
Talk
Presented by:
Ryan Haney
Happygeneralist LTD
Session time:
07 Mar 14:00 — 15:00
Session duration:
60 minutes
About the session
Discovery & Alpha teams are thrown together and expected to work out complex problems with people of varying backgrounds, skills and experience.
Working toward outcomes, building continuous discovery habits and a having clear method of experimentation can be incredibly difficult to achieve. Refined over the last few years this session outlines an entire process and toolkit that allows us to take advantage of lean experimentation centred on behavioural design in a lightweight, clear and easy-to-implement manner.
Quickly educate and align teams, and reduce the context switching that happens to find your feet in a project so that we can turn our focus to the real value of creating and testing innovative design options to solve challenging problems.